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The world's largest sporting goods manufacturers make to create high production costs. Investors are disappointed and return the stock back. On Wall Street, the price falls by ten percent.
Nike goes out of steam. The world's largest sporting goods manufacturer had on the New York Stock Exchange lost almost ten percent to $ 77.22 to cope after the earnings had missed analysts' estimates for the first time in 19 quarters.
Nike pushes the weak results to higher costs, particularly in procurement. Thus, the prices of certain raw materials such as rubber and cotton had climbed to new heights. The rising price of oil more expensive to transport, among other things.
Although sales rose in the third quarter to seven percent to 5.1 billion dollars (3.6 billion euros). But the bottom line remained with 523 million in the prior-year period depend only five percent more. The market was focused on the earnings decline, which would be influenced mainly by the margin, said Matt Arnold, analyst at Edward Jones & Co. Even the words of CEO Mark Parker, Nike had a lot of innovations in the quiver, could not investors appease . Arnold rated the stock but more "buy".
In the battle between Adidas and Nike Air Max 95 Nike, the Americans have increasingly left behind. Nike is still the number one sporting goods manufacturers, but Adidas is catching up. The German Adidas Group is the industry leader on their heels and it will come in 2015 from the throne. Finally, the Herzogenaurach grew faster than Nike. On the stock market, the difference did not show even: Here both stocks went together on a downward slide since December. Also on Friday Adidas shares slid off in the wake of Nike's figures - although not as strong as the competitors.
Nike's price is lower on the current level of just over 17 percent on its high-end 2010. The current Kurabsturz keep the analysts at UBS, however exaggerated. Although they lowered their price target for Nike shares from 100 to 90 dollars. The investment ratings but is more "buy".