In 1918, Nathan. Schwartz in Boston to create a professional shoe company. To the last century, 60's, the footwear industry in the United States has been quite well known. It was the most famous innovation is the use of a unique shoe technology to produce the world's first double-dip, to help put together full cast waterproof shoes--timberland boots.
Timberland in 1973 the company changed its name to Timberland, a name derived from its most popular waterproof boots. In addition to having this water-proof boots completely waterproof, but also in classical style and bold use of bright-colored rice dumplings Ming style, has attracted the attention of U.S. consumers. The end of the twentieth century, 70 years, Timberland began producing shoes.
In 1979, Timberland shoes-making procedures in the manual, using a special laser-cut pattern non-slip soles, to create a first ship type shoes. This boat shoe production and selection of materials is extremely rigorous, it uses a carefully selected and specially treated high-quality leather, even if the contact with sea water and rain water, it will not fade or deformation. Boat shoe soles to compression mold is made of raw rubber materials, wear durable, non-slip performance is very good. Lace on the upper hole, using a rust-proof, anti-salt corrosion brass ring pad. The whole shoe has been a strong rope of pure cowhide is surrounded by people according to their feelings can be transferred to the most comfortable shoes tightness level.
Timberland -- Corporate Strategy
Timberland footwear products woodland commitment to corporate social responsibility (CSR) is based on values, define our community: humanity, humility, integrity, pursuit of excellence.
More than 30 years, "community" has been equated with the desire to serve the ethics of the power to share our common interests. To establish and maintain strong communities, including citizen participation, environmental management and global human rights.
The long-term forest CSR Strategy: 2008-2015 Over the years, the transformation of Timberland's corporate social responsibility teams from four different business units to a single-part analysis, leading to current capacity, priorities and strategic choice.
As this year's process is a unified strategy, a clear social and environmental objectives. Stakeholders through greater understanding and cooperation, we intend to prove the value of the reform of our community and promote the consumption and regional objectives.