For many years, the Olympic festival has been foreign brands of the world, and the arrival of the 2008 Beijing Olympic Games, for the development of the brand national movement to bring good opportunity. As Olympic Games festival footsteps approaching, the domestic sports brand marketing war also quietly began. And in these sports brand, accounts for the most of the sports market in quanzhou entrepreneurs is sank,
jeremy scott shop Adidas Jeremy Scott Wings Shoes are sponsoring foreign Olympic committee, the Olympic signed team, push the Olympic brand advertising, the Olympic public welfare activities, on the stage of the earth in the open a Olympic marketing "a-meter run".
Four seasons hotels in Shanghai in the room, the reporter and special DingShuiBo Olympic topic is the President of the conversation. The claim to ancestors came from the Persian gulf, the family name "Aladdin," the "d",
Adidas AdiRise Mid Mickey X said the cavity of mandarin, fujian generation step founder, how to look for a remote desert national features, but between words from the show that indomitable spirit to fight.
In the summer of 1987, only 17 year old DingShuiBo and two become sworn brothers a venture, raising $1500 started three xing shoe-making technology factory. Now, the company has, two shoe factory, home 1 sole factory and embroidery, high frequency, printing, composite, mould and other supporting factory, the staff more than 4000 people, as the ranking third sports brand. But the brand construction and production capacity, improve the technology of completely different things. DingShuiBo natural know both of the divide are in.
In the m Olympic marketing competition, DingShuiBo hope by differential marketing concern, "in the shoe brands, we are finally into brand, the late total to work harder, more give prize to just go". And other sports brand emphasized professional sports is different, DingShuiBo think, step, emphasize the entertaining, sexual life, "our target customers are college students, middle school students, they have their own entertainment ICONS, so we invited such entertainment star not athletes make activities, issue of edition of set limit to goods." This step, the Olympic large invite four Hong Kong entertainment red star to film. However, in the large taken before the Olympic marketing, already start. Named "step number, the train", the court express "won the bid, an exclusive" 2008 Olympic Games live on the final patch suit advertising ", speed up the pace of step, not small."With the Olympic marketing, terminal of the construction is an important guarantee of sales." Step, has started the "big shop plan", will existing stores sell area expansion, the image reconstruction, and plans to part of the store to golden area transfer. At present, 1600 square meters of the Olympic concept store has listed.
In the fierce competition in the sports brand, DingWu number from 361 DingJianTong received his right of supremo. As the company's second generation successor, 361 brand shaping aspects in how to step out of the more solid step, become the top issue facing the DingWu number. And his answer is already very clear: often denounce is gigantic endowment sponsor country sports events, since 2006 for three years to become the world's top xiamen international marathon partners and the only designated sports equipment; For three years and CCTV 5 to want to build "361 entertainment basketball", becomes the World Cup formula racing China national A1 team strategic cooperation partners. Through these activities, 361 name is more and more people know, sports marketing also let DingWu, see the hope. In 2008, 361 will be how to grasp this opportunity?
"I want to fly, fly higher......" A song the fly higher "before the four party, also sing out 361 dreams. 361 invited the fly higher and author of ", a music producer WangFeng domestic line for its make a group of new Olympic TVC (TV ads) on the CCTV, which began its Olympic Games spread the prelude of the strategy.In order to make Chinese people feel the breath, 361 already signed the world YuTan champions Lin Dan and zhang ning sponsorship.
Win 2008, DingWu th Olympic Games to the sports industry that it is a chance and win out of an attitude, "the national sports industry after so many years of accumulation, we hope that all of the brand in 08 can have an outbreak of the industry, can have a bigger positive ascension. In 2008, is in fact a national brand in the face of the Olympic Games and the Olympic time opportunity after international competition with a kind of trend dint behavior."
In order to extend 300 million public focus professional sports pursuit and the Olympic challenge self, self exercise sports spirit perfect combination, 361 specially produced the "fly" concept. And around the concept, 361 make full use of the advantage of oneself resources, with its Olympic strategy are united, effective integration communication, will the world's top national badminton team championship team into a national brand 361 professional sports equipment the court, the national movement to show the brand enormous potential.
For the first time in China for the Olympics, which the most gold MEDALS by the people of attention? Nature is the first gold! This is the Olympic Games in of the first gold MEDALS, also is the global media focus of attention of the moment. Such great attention and so high exposure rate, also directly determine the gold medal contains the rich commercial value. Li ning and the star's g expected that, the most is expected to get the Chinese sharpshooters notched the first Olympic gold, women 48 kg category JuChongDui will become the two enterprises the best choice of the bets.
According to the schedule, the Olympic shooting game will be in the morning and afternoon at half past eight at half past three held between, weightlifting is in 10 PM, finish at 12 noon. So li ning and the star's first chance of gold for grams each account for half."We want to use this done, to increase our brand awareness. You know, 1.3 billion Chinese people were looking forward to the gold medal." The only in quanzhou enterprise with "the sea return" the star of the group's identity, vice President WuRongZhao admitted. As a turtle, enterprise second generation in the palm, WuRongZhao promoting listed company, although this debate with his father for a month
