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02/29/2008
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The Meaning of our Colors
BLUE - YELLOW - GOLD
BLUE: Calm and Cool : Blue is calming. It can be strong and steadfast or light and friendly.
Nature of Blue: A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep.
Culture of Blue: In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away.
Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism.
*In the West the something blue bridal tradition represents love.
Using Blue: A deep royal blue conveys richness and perhaps even a touch of superiority
YELLOW: Hope and Happiness: Yellow is sunshine. It is a warm color that denotes happiness and joy .
Nature of Yellow: Yellow is one of the warm colors. Because of the high visibility of bright yellow, it is often used for hazard signs and some emergency vehicles. Yellow is cheerful.
Culture of Yellow: For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones. It represents Hope, Support and Remembrance. Yellow has also represented courage (Japan), merchants (India), and peace.
Using Yellow: Although it can work as the primary color, yellow often works best as a companion to other colors. Use bright yellow to create excitement when red or orange may be too strong or too dark. Yellow can be perky.
Using Yellow with Other Colors: Use yellow to perk up a more subdued cool palette of blues. Yellow and blue are a high contrast, eye-popping combination.
GOLD: Riches and Excess: A cousin to yellow (and orange and brown) is gold. It is the color of riches and extravagance.
Nature of Gold: The color gold shares many of the attributes of yellow. It is a warm color that can be both bright and cheerful as well as somber and traditional.
Culture of Gold: Because gold is a precious metal, the color gold is associated with wealth and prosperity. While all that glitters is not gold the color gold still suggests grandeur.
Using Gold: Projects a special, rich touch. Bright gold catches the eye while darker subdued shades of gold lend richness and warmth.
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